Invalid quantity. Please enter a quantity of 1 or more.
The quantity you chose exceeds the quantity available.
Please enter your name.
Please enter an email address.
Please enter a valid email address.
Please enter your message or comments.
Please enter the code as shown on the image.
Please select the date you would like to attend.
Please enter an email address.
Please enter a valid email address in the To: field.
Please enter a subject for your message.
Please enter a message.
You can only send this invitations to 10 email addresses at a time.
$$$$ is not a properly formatted color. Please use the format #RRGGBB for all colors.
Please limit your message to $$$$ characters. There are currently ££££.
$$$$ is not a valid email address.
Please enter a promotional code.
N/A
Sold Out
You have exceeded the time limit and your reservation has been released.
The purpose of this time limit is to ensure that registration is available to as many people as possible. We apologize for the inconvenience.
This is option is not available anymore. Please choose a different option.
Please read and accept the waiver.
All fields marked with * are required.
Please double check your email address. The email address format does not appear valid.
$$$$ requires a number between ££££ and §§§§
US Zipcodes need to be 5 digits.
Please double check your website URL.
All fields marked with * are required.
Your credit card expiration date is in the past.
Your credit card CSC needs to be 4 digits.
Please confirm your order:
$$$$
You have selected to Pay by Check.
Click OK to confirm your order.
Please confirm your order:
$$$$
You have selected to Pay at the Door.
Click OK to confirm your order.
Please confirm your order:
$$$$
You have selected to Pay upon Receiving an Invoice.
Click OK to confirm your order.
Your credit card CSC needs to be 3 digits.
Your billing zip code needs to be 5 digits.
There was a problem saving your address.
There was a problem saving your credit card info.
There was a problem saving your personal information.
Please select the date you would like to attend.
McAfee Secure sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams.
Copying Prohibited by Law - McAfee Secure is a Trademark of McAfee, Inc.
Unknown card type.
No card number provided.
Credit card number is in invalid format.
Wrong card type or credit card number is invalid.
Credit card number has an inappropriate number of digits.
Please enter numbers here.
Please enter an integer value.
Numbers must be less or equal to $$$$
All the required fields have not been filled out. Click OK to proceed without all the required information, or click Cancel to finish entering the missing data.
Sorry, invalid event registration form.
Sorry, invalid event or database error.
Sorry, quantity must be a positive integer.
Sorry, you did not select a valid ticket.
Sorry, invalid event organizer email address.
Your order was canceled.
Thank You. Your order has been successfully completed. Your name and email address have been added to the list of event attendees.
Sorry, that option is sold out.
Sorry, that option is no longer available.
Sorry, there are only tickets of that type still available.
Sorry, you entered an invalid quantity. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase.
Sorry, you did not select any tickets to purchase. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase.
Sorry, there are no tickets left for this event.
The tickets, ticket quantity or date and time you've requested are no longer available, due to previous sales. Please choose a different date, time or number of tickets and place your order again.
Sorry, one or more of the tickets you requested are no longer available for purchase.
Sorry, you need to select the date you want to attend.
Sorry, the promotional code you entered is not valid yet.
Sorry, the promotional code you entered has expired.
Sorry, the promotional code you entered is not valid.
Your session has expired. Try ordering again.
Sorry, your requested ticket quantity exceeds the number provided by your promotional code.
Sorry, the tickets you are trying to order are not currently available.
Sorry, the payment type chosen is invalid for this event.
Sorry, there is only 1 ticket left for this event.
Sorry, there are only tickets left for this event.
We're sorry, this invitation is invalid.
We're sorry, this invitation has already been used.
We're sorry, you already have an order being processed for this event. Please wait a few minutes and try again.
We're sorry, there is a problem with your invitation. Please try again.
Invalid quantity of tickets selected.
Invalid donation amount.
Sorry, the payment type chosen is invalid for this event.
Sorry, your billing address was not saved properly, please try again.
Sorry, we experienced an internal error, please try again.
The captcha you entered is invalid. Please try again.
Invalid credit card selected. You have been logged out.
Sorry, your team selection was not valid.
Sorry, the payment type chosen is invalid for this event.
Sorry, your billing address was not saved properly, please try again.
Sorry, we experienced an internal error, please try again.
State
Zip Code
Province
Postal Code
County
State/Territory
State/Province
Event Details
Level-up Your Customer Engagement
Do you want to harness the power of games to create more engaging,
compelling products and services? This dynamic, hands-on workshop will introduce
you to the tools and techniques of Smart Gamification - AKA Applied Game Design. We'll reveal the process and techniques behind gaming's biggest hits, and equip you with powertools for injecting smart game design into your products, apps and services. You’ll learn key insights from gaming psychology, and best practices from games like The Sims, Rock Band, Farmville, and Frontierville.
7 Core Concepts for Applying Game Design
This workshop is organized around our SmartGames Framework - a blueprint for applying game design to create more engaging products and services.
- Know who’s playing – design for their social style
- Build positive emotions into your core activity loop
- Design for 3 key stages of your player lifecycle
- Build a system that’s easy to learn and hard to master
- Use progress mechanics to light the way towards learning and mastery
- As players progress, increase the challenge and complexity
- Embrace intrinsic motivators like power, autonomy and belonging
We'll guide you through the concepts, using case studies to illustrate each idea - and show you how to apply this framework to your own project.
Key Takeaways
- 7 Core Concepts for Smart Gamification
- Design for Social: Compete, Cooperate, Express, Explore
- Design for Progress: Game
Mechanics that “light the way” towards mastery
- Design for Engagement: PERMA in your core activity loop
- Design for Retention: Social Action Loops that drive lasting engagement
Instructor
Amy Jo Kim, Ph.D. is a social game designer
who’s worked on Rock Band, The Sims, Ultima Online, eBay, Netflix, Lumosity,
MetroGirl, family.com and there.com. She's also a passionate, in-demand speaker and educator
- currently adjunct professor of Game Design at USC's Digital Media school,
recently named top US-based game
design school. She wrote Community Building on the Web (2000), a design
handbook for digital communities that’s used worldwide at game studios &
universities.
Design Coaches
Margaret Wallace - http://playmatics.com
Laura Klein - http://usersknow.com
Matt Shobe - http://bigdoor.com
Nadya Direkova - http://google.com
When & Where
Peanut Labs
114 Sansome Street
San Francisco,
CA 94104
Wednesday, May 18, 2011 from 9:00 AM to 5:30 PM (PT)
Add to my calendar